SOCIAL MEDIA

I decided to venture out and learn about every single social media component there was out there.  Listed below are the explanations (or at least what I understand from them) for each different website and the uses and advantages for your business.  

This is MY version of this.  I’m just calling it how I see it...



FACEBOOK: Obviously this website is a must if you want to stay in touch with your consumers.  Facebook can be complicated because it’s a bit detailed if you don’t understand it.  

So at first, Facebook had friends.  It was easy!  All you had to do was click on Add as Friend and wait for them to accept you and you were done.  Now, Facebook has decided to complicate things by limiting you.  ...either you were a fan or you were a friend.  The fan page was kind of like the LIKE page and then all of a sudden, that disappeared... so now, it’s the Like part... I’m sure this threw people off and let me tell you how.  I have two examples of how two different pages got screwed up the unfair way.  

• I was working for an adult contemporary radio station.  We started with the Friends’ page (which limited us to 5,000 friends) and then we created a Fan page, trying to reach those friends that we couldn’t add anymore once we reached the 5,000 capacity.  Note: it WAS apparent that we needed a fan page however we didn’t want to ignore the friend requests we were getting from our listeners so we had both.  A while later, Facebook changed the fan pages to Like Us pages and it changed the dynamics a bit on our page.  After all this confusion, we finally got it and all of a sudden they shut our Facebook page down because of some complaints.  I’m still not sure why there were complaints.  The station wasn’t raunchy or didn’t have any obscene content.  so KLOL-FM had to start ALL over gathering fans and changing up their Facebook.  We tried calling Facebook and writing them but automated e-mails were returned and nobody ever got back to us.  I’m pretty darn sure that this problem happened across other companies who had high response.  I just wish I would have known what to look out for.  Overall, Facebook isn’t complicated IF you actually understand what you’re doing.  

Let’s address a smaller scale issue:

• So my sister started up her business and she had a personal page and decided to create a page on her Facebook for her friend’s to “Like” well she had no clue what she was doing and somehow created three different like pages... you can imagine how frustrating it is to go in to her page and see three different pages when you search her business.  What’s worse is that the good page she actually created has the wrong spelling of her business name (has a q at the end) so she can’t use that page or edit the spelling of the actual name.  We tried and unfortunately it’s set in stone.  

HOW TO START YOUR FACEBOOK PAGE: 

You have two options here.  You can have a Social Media Guru start the page for you.  (I can help you with this for an affordable fee)

or

You can follow these instructions on how to start it up the right way so you don't screw it up!  

HOW TO CREATE A FACEBOOK LIKE PAGE FOR YOUR COMPANY:

When you're creating an entire new page, be sure to look at the very botom of the Login and/or Registry page, Facebook.com. click on the link, Create a Page for a celebrity, band or business. Click on whatever is right for your page, such as Local Business.  

PAGE NAME is super important that you're spelling everything correctly.  Type in your business Page Name: Then click on Create Official Page.  

Create a Facebook Account

You do NOT have to create a Facebook account if you just want a fan page (or a Like page). I don't recommend it because when you have two different pages, it's just a little confusing to go back & forth between the two pages.  fill out the rest of the info. Email and Password to register.  

Fill out the rest, add your e-mail and you will get an e-mail confirmation and you're good to go!